PUR-O WATER

BRANDING
ILLUSTRATION

How do you brand something as basic as water? For this identity project I had to conceptualize and design a unique product that’s essentially just water. I created PUR-O to feel like a brand that’s back to the basics in a world full of clouded “better for you” beverages. Inspired by retro soda packaging, PUR-O is unique because it’s not trying to be anything new.

SENIOR PORTFOLIO W/JOSEPH HAN

Initial concepts and sketches for the brand.