X MUSEUM
BRANDING
ILLUSTRATION
Identity redesign project for the X Museum, a modern Beijing museum that celebrates new ideas and the multiplicity of both western and Chinese artists. In my approach I wanted to explore the dynamic nature of the museum through an iconic X logomark that could stand on its own or flex within a system that features artists from the museum’s galleries.
SENIOR PORTFOLIO W/JOSEPH HAN
Sketches and initial ideas for the rebrand.